What Exciting 2024 Superyacht Trends Are On The Horizon? TJB Super Yachts’ Predictions

With luxury hotel room prices increasing, Johnson suggests that the appeal of superyacht charters is growing among a broader clientele seeking a glimpse into the lavish lifestyle onboard. Collaborating with friends and family for a distinctive superyacht charter offers aspirational consumers an unparalleled and exclusive luxury retreat.

“Charter fees start from approximately £40,000 (plus expenses) for a fully staffed yacht with four en-suite cabins. The experience is entirely tailormade to the group, with Michelin trained chefs, esteemed personal trainers, massage therapists and dedicated watersports instructors on board, providing a level of freedom, privacy, service and itinerary curation that is unmatched by even the most extravagant of hotels.”

The newer generation of superyacht enthusiasts exhibits a heightened environmental awareness with a strong preference for luxury sailing yachts. Powered mainly by alternative fuel sources, these vessels provide a distinct and thrilling sailing experience on the water. Complemented by state-of-the-art onboard features and organic, locally sourced cuisine, they present an attractive choice for those seeking an eco-conscious aquatic getaway.

“The investment in and innovation of sailing yachts signifies the future of the industry – their eco-friendly advantage is undeniable and we’re excited by the increased demand we’re seeing from our clients.”

As a new billionaire surfaces approximately every 17 hours, 80% of them being self-made and adept at overseeing their businesses from virtually anywhere – even a yacht – these ships have evolved into discreet settings for conducting deals and hosting clients. This shift is shaping the design and refurbishment of yachts, prioritising luxurious office spaces and onboard meeting rooms.

Adventure seekers are gravitating towards water toys to elevate their charter experiences. These toys, with their sporty, thrilling, and eco-friendly features, are indispensable for creating an unforgettable superyacht experience. The sought-after toys in 2023 include the latest F5 SR model from Seabob, which can reach speeds of up to 20 km/h and dive to depths of 40m.

“Water toys are regularly the highest priority for our charter clients when choosing a yacht and suitable charter destinations. The yacht is no longer the destination, it’s important that they offer opportunity for fun and action off-board too.”