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The Paris 2024 Olympics are done and dusted, but there’s a lot to be learned from its most viral and trending moments!
What lessons have we learnt from all these wonderful (and occasionally weird) Olympians, and how can we apply them to marketing?
A Strong Personal Brand Makes An Impression
In the world of marketing, standing out is key, and Turkish shooter Yusuf Dikec did just that at the Paris 2024 Olympics. Competing in the 10m air pistol mixed team event, Dikec’s relaxed, almost nonchalant style captured the world’s attention and earned him a silver medal. Images of him calmly shooting with one hand in his pocket, donning a simple T-shirt and ordinary glasses, went viral on social media. His cool, collected demeanour has been likened to that of a “regular guy” competing at the Olympics – or even a hitman!
This highlights the power of a strong personal brand; Dikec’s distinct and memorable presence resonated with audiences, proving that how you present yourself can leave a lasting impression, both in sports and in marketing.
Taking Care Of Yourself Is A Good Thing
Simon Biles has had an incredible journey.
The 2024 Olympics once again spotlighted the significance of mental health, with Simone Biles leading the charge. As the most decorated gymnast in history, with 41 Olympic and World Championship medals to her name, Biles made headlines in 2020 when she withdrew from several events at the Tokyo Olympics, prioritising her mental well-being over the pursuit of more medals. Her decision, while controversial, ignited a global conversation on the necessity of self-care, not just for athletes but for everyone.
Biles’ journey, now chronicled in the Netflix documentary Simone Biles Rising, underscores an essential marketing lesson: taking care of yourself is not a weakness but a strength. Brands can take a cue from this by recognising the power of authenticity and promoting well-being as a core value, resonating with audiences who value mental health as much as physical achievements.
People Aren’t Always Going To Like You (And That’s Okay!)
The 2024 Paris Olympics saw some of the most memorable performances, but not all of them were celebrated in the way you might expect. Take 36-year-old Sydney university professor Rachel Gunn, who competed under the name Raygun in the breakdancing event. Her routine went viral, but not for the reasons she’d hoped. Despite her passion and hard work, she failed to score a single point and faced a wave of criticism, with her performance even becoming the subject of parodies on late-night TV.
Yet, in the face of this backlash, Rachel remained gracious, expressing gratitude to those who supported her and acknowledging the joy she hoped to bring to others. Her experience serves as a reminder that not everyone will appreciate your efforts, but staying true to yourself and focusing on the positive impact you can make is what truly matters.
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