.gif)
In the fiercely competitive superyacht industry, it’s crucial for businesses to distinguish themselves to attract and retain both crew members and clients. At Superyacht Content, we excel in developing customised content strategies that boost brand awareness and engagement, enabling yachting businesses focusing on crew to flourish. Here’s a look at how our services have revolutionised the success of companies like the one below.
Our Client
This was a finance company specialising in services for crew members, which was facing stagnant engagement across its digital platforms.
To tackle this issue, we implemented a comprehensive social media revamp. This strategy included:
- Creating and curating engaging, relevant content tailored to crew
- Launched targeted ad campaigns across multiple social media platforms to reach the specific crew they were targeting.
- Designing eye-catching banners and writing insightful articles to drive traffic.
- Utilising analytics to fine-tune campaigns and maximise reach and engagement.
The strategy yielded impressive results within a short period:
- 96% increase in website users in 90 days: This surge was driven by the enhanced visibility and appeal of the revamped social media presence.
- Generation of 5 high-quality leads in 30 days: We not only captured the target audience but also moved that across onto the website and translated it into leads. These leads were directly attributable to the articles and improved social media engagement, demonstrating the efficacy of the revamp.
- Increase of engagement rate from 2.3% to 6.8%: The change in the style of content and consistency proved its weight in gold with a triple increase in engagement rate.
Reach Out To Us
In the fast-paced and competitive superyacht industry, making your business stand out is crucial. Superyacht Content offers the expertise and innovative strategies necessary to elevate your brand, enhance engagement, and drive business growth. Whether you aim to boost brand awareness, improve social media engagement, or generate high-quality leads, our boutique services are tailored to meet your unique needs.
Are you a business in the Superyacht industry who focuses on crew?
You are in the right place.
At Superyacht Content, we provide an array of marketing services. Check us out here, and fill out the form. A member of our team will get in touch with you ASAP.
