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By now, you all would have heard of the metaverse, digital identities, and virtual worlds. But have you taken the time to dive deeper into how this will affect your business and the way you work?
A metaverse represents the real world in a virtual setting, so there is no doubt that it will open a world of opportunities for brands. For smaller businesses, it’s time to catch up with big brands. They’ve already begun creating virtual versions of their products for customers in the Metaverse. Virtual tours are already being used by real estate agents to help buyers visualize a property when they aren’t nearby, or something is preventing them from visiting the property in person. So now think of the potential for business in the Superyacht Industry… Yacht brokers will be able to offer virtual Superyachts for sale and retailers will sell virtual clothing.
Therefore, to succeed, your brand must prepare, which is why we are sharing our marketing knowledge with you.
What should you do to learn more about the Metaverse?
As of right now, there isn’t a lot that you can do to start building but there are communities where you can start learning.
1. Start researching about the Metaverse
2. Pay attention to the gaming community and even start playing video games. The younger Gen Z and Gen Alpha understand how their digital reality connects to their physical reality better than us.
3. Get onto Discord and join a server to give yourself the chance to listen and learn.
4. Begin researching Crypto and Nfts. Once you’ve learned, set up a meta mask wallet and even purchase an NFT if you’re feeling brave enough.
How should your Business start preparing for the Metaverse?
1. Consider your Target Audience
If your brand is aimed at a younger audience, you probably won’t have the luxury of avoiding the metaverse for much longer. Observe your consumers’ behaviors to better understand how quickly they’re transitioning into the metaverse
2. Keep an eye on your competitors
Follow brands/influencers that are related to the yachting industry to learn where they are with their digital presence.
3. Start to map ideas on how your brand can create a customer journey.
Your brand will still need a customer journey funnel to succeed in the metaverse. But, in web 3.0 you have the opportunity to let loose with your creativity, from acquisition to engagement, to the transaction, and eventually to customer support.
4. Pull together a strategy
Use your business’s current strategy, then, think of ways to improve your present interactions and experiences by utilizing the metaverse. Can the metaverse technologies create a positive association with your brand by connecting your target audience in new ways?
5. Experiment
Start small by entering the Metaverse at low risk, lost cost price – Host/attend a virtual event or partner with someone already in the space who you can use for guidance.
6. And if all of that is too much, think about hiring someone who understands the Metaverse
Think back to what companies did when the era of social media started to come about? The majority hired someone who was more clued up on the subject. The same applies to the Metaverse. It’s not a new thing that’s just appeared, it’s been in the works for years. And that means, there’s a tone of individuals out there with the skillset and knowledge that you need on your team.
So, how do you feel about your brand becoming a part of Web 3.0? Let us know over on our socials – Superyacht Content
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